Backline | Ticketing, fan data and onsite sales for live events
Backline

Behind
it all.

Ticketing, fan data and onsite sales for artist managers and live teams. A tour, a one off show, a live podcast: start with the one you need, connect the others, and every ticket, scan and sale lands on one record for every fan.

Pick what you need
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Artist logo
SAMPLE VENUE
DOORS 18:30
Sample Tour 2026
Alex
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Scanned in 0.4s
Valid on this date only
Rollcall
Show night {{ liveLabel }}
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Onsite sales{{ takingsFmt }}{{ deltaText }}
{{ saleText }}|Powered byShopify
Sample data

Use one.
Or run all three.

Each product works on its own, alongside the tools you already use. Together, Face Value, Rollcall and Tidemark are one end to end stack, from the first ticket to the last sale, and it runs pop-up shops just as well. Run them continuously and the value compounds, show after show.

Rollcall Face Value {{ tm }} {{ c.tag }}
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One code for everything.

Fans carry a single QR. It gets them in, unlocks offers and discounts, and counts every purchase. No second app, no second barcode.

Ticketing on Face ValueThe ticket is the pass.Face Value does Rollcall's job built in. The same QR opens the door, carries the offers and logs every sale in {{ tm }}.
Ticketing somewhere elseRollcall gives fans the pass.Keep your ticketing company. Rollcall still counts every fan and runs the offers and discounts, with one QR for the stand and the drop.
RollcallKnow before the doors open

Attendance
isn't appetite.

A ticket tells you who's coming, not who'll buy. Fans who sign up for a merch offer are the real signal. Rollcall shows you that appetite weeks before the show, by product and by size, so you order the right stock and send the right email.

Show 15, Sample city DOffer: pre order the tour hoodie, collect it at the stand
Sample data
Tickets sold{{ fTickets }}Who's coming
Merch sign ups{{ fSignups }}Who wants to buy
Appetite{{ fAppetite }}per 100 tickets
Hoodie sign ups by size{{ fForecast }}
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{{ z.c }}
Segmented in Klaviyo, automatically. Every sign up, scan and purchase lands as a segment, ready to retarget. Fewer generic emails, more that feel written for one fan.
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Next emailSample
To: signed up, size M, Sample city D
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The real value is in using it continuously.Every ticket, sign up and sale across the Backline ecosystem builds on the last, so each show starts smarter than the one before. If your year is stacked with events, the 12 month plan costs less and builds the deepest view of your audience.
See Rollcall plans→
Rollcall

Every fan,
counted.

Fans join from a link or a QR at the stand and save a pass to their phone wallet. Then give them a reason to buy before, during and after the show, with offers and discounts on the same pass. Ticketing with another company? Rollcall still counts every fan. On Face Value, it is built into the ticket.

Design a pass
Tour colour one
Tour colour two
Merch offer on the pass
Sample offers. You choose what fans get, and when.
Artist logo
SAMPLE VENUE
DOORS 18:30
Sample Tour 2026
{{ passNameShown }}
{{ offerText.0 }}{{ offerText.1 }}
Valid on this date only
Add to wallet
Saves to Apple Wallet or Google Wallet. No app to download.
{{ p.n }}{{ p.t }}
Tour board
Sample data
ShowTakingsPer headStatus
{{ s.name }}{{ s.city }} {{ s.takings }} {{ s.perHead }} {{ s.status }}
Tonight by size. Tour hoodieSell through
{{ z.k }}
{{ z.left }} left
Restock alertTour hoodie, size M. {{ mLeft }} left at the stand.
Move stock
{{ tm }}

Onsite sales,
live.

Merch, programmes, records, anything you sell on the night. Every sale from every stand, per show and per size, while the doors are still open. One night or ninety, settle before you leave the building. Linked to Rollcall, every in person sale tells you who bought what, in what size and where.

Sales powered byShopifyPOS
{{ p.n }}{{ p.t }}
Face ValueLaunching

Tickets at
face value.

Fans pay face value, with no booking fee. You pay one flat £0.99 a ticket, with card processing at cost, shown separately. And the ticket does Rollcall's job too: one QR for the door, the offers and every sale.

{{ p.n }}{{ p.t }}
Fee calculator
A fan pays{{ allInFmt }}Face value. No booking fee
You pay in fees{{ feesFmt }}£0.99 a paid ticket
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Beyond the software

One team for
the whole show.

Use the products on their own, or let us handle more of it. We can make the merch and help plan the show around it.

01 Merch production We produce the merch, then you sell it through {{ tm }} and see every sale live.Merch production→
02 Consultancy Advice on ticketing, fan data and onsite sales for your next show or tour.Consultancy→
Talk to us about services→
Our approach

Always ahead
of the next show.

Live events keep changing: how fans buy tickets, how they hear about a drop, how they pay at the stand. We keep up with all of it, so your shows never fall behind.

Same process, every show

Stock is counted in, sales are tracked live by stand, and you get a settlement report before you leave the building. A club night runs the same way as a festival weekend.

Built on proven tools

{{ tm }} runs on Shopify POS, and Rollcall works alongside whichever ticketing company you already use. New features reach you without you having to change systems.

Tested on our own work

We run the same stack on the merch we produce for artists and festivals, from Afro Nation to Dermot Kennedy. If a feature doesn't hold up on a busy night, it doesn't reach you.

Trusted by D2C, strategy and merch production for some of the biggest names in music and live.
Afro Nation
Universal Music Group
TaP Music
Atlantic Records
Island Records
Manchester City
OKX
Live on a 31 date international tour from October 2026.
Case study figure, once the tour ends
Pricing

Pay for what you use.

RollcallPlans by number of fans
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One off event or festival? No subscription needed for tickets or onsite sales: Face Value is charged per paid ticket and Tidemark per show. Rollcall runs monthly, or for 12 months to carry this year's audience through to next year's on sale.
{{ tm }}Show calculator
{{ v.name }} {{ v.cap }} {{ v.r1 }} a show{{ v.r2 }} with Rollcall
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Minimum £350 a tour. Every show includes the live Shopify POS feed, a settlement PDF, replen recommendations, and admin plus management read only access.
Face ValueLaunching
£0.99per paid ticket. The organiser pays it
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All prices in pounds, excluding VAT.

Your fans.
Your data.

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Questions

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See it on
your next show.

Tell us what's coming up, whether it's a tour, a one off show or a live podcast. We'll show you the products you need, set up for your dates.

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We use your details only to reply about a demo. See our privacy notice.
Thanks, {{ firstName }}.We'll email you shortly to find a time that works around your dates.